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Waxxpot Bolsters Leadership Team with New Executive Appointments Set to Fuel Franchise Growth

Waxxpot builds world-class executive bench

COLUMBUS, Ohio, Aug. 7, 2024 /PRNewswire/ — Waxxpot, an emerging full-service waxing franchise that provides hair-removal from head to toe for every body, bolsters its leadership team with the appointment of Adam Pennington as Chief Revenue Officer and Jenna Materre as Director of Training and Guest Operations Officer. These appointments come at a pivotal time as Waxxpot is strategically expanding its national reach, recently partnering with Franchise FastLane to surge franchise sales and continue to grow.

The man behind the new team is Michael Abramson, COO and President of Waxxpot, who has carefully curated each addition to align with the refreshed values and long-term goals of the brand. Abramson himself joined the Waxxpot team in January 2024, bringing with him over 10 years of experience in key leadership roles including creating and launching D1 Training’s franchise system, and serving as COO and CRO for Xponential Fitness.

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